<aside> <img src="/icons/help-alternate_red.svg" alt="/icons/help-alternate_red.svg" width="40px" /> What problem are we solving ?

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Gathering data of a brand’s social media interactions

We collect data about your social media campaigns and those of your competitors

Content : posts, pictures Context : Engagement, Reach, Shareability, Traffic

Structuring data and generate insights at scale

Thanks to AI and automation, guided with expert knowledge we can do what was not possible before : bring qualitative insights on unstructured data (taxonomy gap, mix of different data sources... ) on high volumes of data

Identifying key creative insight opportunities on social media

Which tone of voice / topics / message is driving me the best business results ?

How should I spend my budget for creatives ?

We deliver reports and dashboard with precise answers to these questions

<aside> <img src="/icons/checkmark_red.svg" alt="/icons/checkmark_red.svg" width="40px" /> Use Case

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Meta data collection

Content information (context)

Time, date, copy, country, format type...

Content performance (metrics)

Engagement, Reach, Shareability, Traffic

TOTAL

58 items extracted

+20.000 posts

<aside> <img src="/icons/database_orange.svg" alt="/icons/database_orange.svg" width="40px" /> Raw Database

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Automated Data Tagging

Based on a

Legend document

built according to the organization strategy & context

For each piece of content

• What is the topic ?
• Who is the featured character ?
• What is the tone of voice ?
• What is the key message ?

<aside> <img src="/icons/column_orange.svg" alt="/icons/column_orange.svg" width="40px" /> Structured database

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Creative insight

What are best performing Tone of voice and evolution YoY ? Topic ? Key message?

What is the best combination of tone of voice, featured character Per topic and per country ?

Actionable insights brought in a clear understandable and visual narrative

<aside> <img src="/icons/magic-wand_orange.svg" alt="/icons/magic-wand_orange.svg" width="40px" /> Content optimization

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<aside> <img src="/icons/trophy_red.svg" alt="/icons/trophy_red.svg" width="40px" /> What kind of results do we get?

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Eg1: Identifying best performing topics & evolution YoY

Eg2: Identifying best performing topics & evolution YoY

Eg3: Shaping global strategy based on local dynamics

Eg4 : Recommendations of tone of voice & characters to feature per topic & per country